How much would the same $999 Macbook Air cost (same specs, build quality, 1 year warranty) if made by another comany?

I want to find out how much do you pay for that so called Apple premium. But really.

The $999 Air is just my example as it cost a round number (offers a 16:9 screen found in PC notebooks as well, may be one of the bestsellers too; I don't know) but feel free to compare a different Apple model to its matching PC notebook.